Can interactive data visualizations promote waterfront best management practices?

Ward NK, Sorice MG, Reynolds MS, Weathers KC, Weng W, Carey CC. 2022. Can interactive data visualizations promote waterfront best management practices? Lake Reserv Manage. 38:95–108.Lake water quality often requires private property owner engagement since land-use change generally occurs on property. Educational components of lake outreach must connect current behaviors with future quality. However, it may be challenging for owners to associate their outcomes due the time lag between a behavior (e.g., fertilizer application) and outcome decreased clarity). Interactive visualizations, characterized by user-determined selections that visualization output, well suited help We tested effectiveness an online, as educational intervention alter owners’ perspectives related applying lawn installing buffers. used cognitive psychology measures quantify effectiveness. Since decision making driven connections property, we also explored relationships seasonal permanent residents intentions apply or install buffers Despite no significant difference in noninteractive versions, combined responses demonstrated positive shift behavioral beliefs application buffer installation. Seasonal were less likely than before more after intervention. This study provides evidence brief interventions—regardless interactivity—can regarding lakefront management.